"people are very desperate for them and i think in some ways the scarcity factor probably does cause awareness, which sort of helps, if you like, what we're trying to achieve," hindmarch said.Sara snow, the host of "get fresh with sara snow" on the discovery health channel, says that the use of reusable bags in america is finally catching on with shoppers who frequent stores like whole foods. "when people ask me 'what are the top three things i can do to start living greener today?' one of the answers is always: 'start carrying reusable bags everywhere you go,'" snow said.
A million plastic bags are used every minute worldwide, snow said, adding that in america alone, 12 million barrels of oil and 14 million trees go into producing paper and plastic bags every year. Shoppers to adapt with many retailers offering reusable bags for sale at the cash register, snow said. Hindmarch envisions her hardtoget tote as an advertisement for green living. "it's more about being a walking billboard to persuade people that the real answer to this problem is to reuse and reduce and recycle," hindmarch said.
She's not alone. Other designers are also finding fans at the nexus of fashionable and green. Mccartney's organic shopper retails for $495, hermes plans to sell a collapsible silk bag that reportedly sells for $960 and marni carries a $843 nylon bag. Even louis vuitton offers a "that's love" satin "tote" that retails for $1,720. Actress scarlett johansson carries flowers in hers for the company's advertising campaign. Mccartney's shopper is part of a line of clothing made with organic cottons sold in her los angeles and new york boutiques. "stella has always had lifelong vegetarian principles and a commitment to help protect the environment," said mccartney spokeswoman arabella rufino.
But are americans ready to spend nearly a grand for what is in essence a bag that may see itself covered in broken egg? "i not a big designer person when it comes to my reusable bags, but if that what it going to take to get people to take their bag to the grocery store, then i say go for it," snow said. "if you have the means to spend $800 bucks on a grocery bag, by all means do it because you will probably carry it every time you go to the store." that is, if you and your tote even plan to step foot in a supermarket.